How to Post Ads Online for Free
The Benefits of Online Advertising
Posting a classified advert is the cheapest way to promote your business. Many people choose expensive solutions, such as CPC advertising, banners, or paying for a marketing service. However, lots of people go on classified websites and if you post on the right one, you can really sell your services.
It’s easy to post an online advertisement and there’s no need to hire a professional. All you need is a well-written advert, and that’s it. The amount of work that goes into other advertising methods means it’s less cost-effective. New businesses can save money and gain new clients or customers. Posting adverts online can help you find a new home, pet, friends and so much more.
Ebay & Craigslist
Everyone has heard of eBay and Craigslist. They’re two of the biggest websites around, and both let you post for free. Ebay is perfect for small businesses with merchandise to advertise. They also facilitate consumer to consumer and business to business sales on the website. The only drawback of eBay is that it’s so large, there’s a lot of competition amongst sellers. You’ll have to keep your prices low if you want to make sales or sell niche items to collectors.
Craigslist is ideal if you’re selling a service because there are loads of categories on the website. They have multiple websites for each country so you could advertise to a wide range of people. Craigslist is popular in the US, but if you want to advertise internationally, it will be hard to find a large target market.
Backpage & Gumtree
Backpage has received a lot of criticism for its adult services page, but it can be a useful website to advertise on. There are loads of categories available, and the company allows you to advertise to an international market. While Craigslist has an outdated platform, Backpage is easy to use and you’ll have no problem finding your way around.
Gumtree is also a controversial advertising site, because of the work from home section. However, if you’re expanding your company then it’s worth posting an advert on Gumtree. You can advertise your services on the website, but some customers might be wary your company isn’t reputable.
Oodle & Yakaz
You may not have heard of Oodle, but it’s a huge website. The company powers Facebook’s Marketplace, so there are plenty of opportunities to find potential customers. You can sell pretty much anything on Oodle and it also shows listings from other websites, such as eBay and Gumtree.
Yakaz also lists adverts from other websites, but the company only operates in America. While you can search for items in other countries, it’s unlikely you’ll be able to promote your services or products to people outside of the country. The best thing about Yakaz is how easy it is to navigate around, and posting an advert is simple.
Posting Your Advert
Most websites will let you post for free, but they’ll also have a paid option. If you pay, your advert will rank higher in the listings and get more attention, but you can still post for free and get your advert noticed. Look at other listings on the website you choose and make sure yours stands out. Using a catchy headline, writing appealingly and highlighting why people should choose your company is essential when posting online.
Posting on a website is a great way for new businesses to find customers, and it shouldn’t be underestimated. Yes, we live in a world full of Social Media, SEO practices and Google, but posting on a free ads platform is a unique way to stand out from other businesses.
